Apple reached a multiyear agreement to license technology Bramble Corp, an IT company specialized in the production of interactive guides for television programs and synchronization.
The details are confidential, must now await approval by the SEC. Observers would be a clue about Apple's future intentions for his TV, in particular the introduction of live TV and DVR options.
There is now talk, indeed, a television package with the apple within the next 2-4 years. Although this timing would put Apple at the mercy of Google, the market already expected to fall.
meanwhile, actually, is expected in the coming weeks, the new Apple TV announced the September event in Cupertino, but for lack of sufficient memory and tuner, the two features can not yet be supported, as it does not appear to be still at a tender content had not yet been concluded agreements.
For the moment, however, Apple has cut prices up to $ 99. In short, the new Apple TV is merely an appetizer. Bramble and technology agreements (also expected) with the content distributors like Netflix should complete the offer by allowing Apple to finally achieve his idea of \u200b\u200ba TV all-inclusive and bringing it out from the field of hobby of Cupertino to make it a profitable business.
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